years down the line to cut out ESPN and Fox altogether, they are deluding themselves. According Wilner, the PAC12 Network was only in 11 million households and that is only half of the households in the PAC 12 footprint, not to mention very little distribution outside the footprint.

There just isn't enough demand to watch PAC 12 sports. People in the West are not like the people in the South and East. They just don't take sports as seriously and are not as passionate about their teams.