I love college sports, but I think that if your ticket sales, merchandise and tv revenue doesn't get you the money you want, then you probably don't need to be with the Jones's. I don't want any of my hard earned money to go towards a school trying to keep up with other schools. There school will still have football in 50 years whether or not they get there money. I just can see this getting out of hand. What if in ten years they want 10 million or 20 + ect... What they need to do is play great on the field and build a larger fan base.
I hope I am not ranting too much for you guys. I just hate being taxed for dumb things and would actually like to see the government limit it's reach. Here is the link. I voted not to give money for a school to stay competitive.
http://www.sltrib.com/sports/2447682-155/utah-state-ad-says-15m-request?page=2