At least as far as who was in the CFP vs NY6 games that is...so I'm not sure I see justification for this comment:

Unfortunately they just saw how much money one gets from the playoffs and now they want that too

Here is what a conference commissioner and AD's are probably considering in this whole topic...

To start with all P5 schools get an initial breakdown of TV revenue which is equal to each P5 conference at about $50M each. Go5 conferences get about $19M each up front before any selections are made for CFP/NY6.

Then conferences get the following based on selections:
$6M per team in the CFP
$4M per team in a NY6 game

No additional money (although an expense account for travel, etc for the school exists) is paid to the conference for the championship game...

So this year there was the following selections:
SEC CFP (Alabama)
B1G CFP (tOSU)
PAC CFP (Oregon)
ACC CFP (FSU)

B1G NY6 (MSU)
B12 NY6 (Baylor)
SEC NY6 (Ole Miss)
B12 NY6 (TCU)
SEC NY6 (Miss St) - Orange
ACC NY6 (GA Tech) - Orange
PAC NY6 (AZ)
MWC NY6 (BSU)

SEC 1 CFP, 2 NY6 = $14M
B1G 1 CFP, 1 NY6 = $10M
PAC 1 CFP, 1 NY6 = $10M
ACC 1 CFP, 1 NY6 = $10M
B12 2 NY6 = $8M
MWC 1 NY6 = $4M

B12 was within $6M of the SEC and $2M of the other 3 P5 conferences based on NY6/CFP money...(remember that gets divided per team as well so SEC teams would each get $1M while B12 teams would each get $800K probably doesn't feel that big of a deal to them)

The ACC (GA Tech) this year as well as the SEC (Miss St) - because the Orange bowl was not a CFP game - and they have a contract with the Orange bowl would have split the additional pay out from their contract of $55M or $27.5M per conference.

So adding all TV revenue in - including the extra Orange Bowl payouts we have:
SEC: $14M + $50M + $27.5M = $91.5M
ACC: $10M + $50M + $27.5M = $87.5M
B1G: $10M + $50M = $60M
PAC: $10M + $50M = $60M
B12: $8M + $50M = $58M
MWC: $4M + $19M = $23M

Note next year when the Orange/Cotton are CFP games - the ACC will not have that extra $27.5M TV money - neither will the SEC (or in other years B1G/ND). But the SEC/B1G/B12/PAC will each get $40M extra TV money from their contracts with the Rose/Sugar. So in the grand scheme of things if you had the same number of conference reps next year when the Orange/Cotton are the CFP in the CFP/NY6 games as this year it would look like this:

SEC: $14M + $50M + $40M = $104M
B1G: $10M + $50M + $40M = $100M
PAC: $10M + $50M + $40M = $100M
B12: $8M + $50M + $40M= $98M
ACC: $10M + $50M = $60M

Giving a two year run for P5 conferences of:
SEC: $91.5M + $104M = $195.5M
B1G: $60M + $100M = $160M
PAC: $60M + $100M = $160M
B12: $58M + $98M = $156M
ACC: $87.5M + $60M = $147.5M

Now take that out for the 3rd year for the rotation of CFP hosts when the Fiesta/Peach host and you have a full slate of extra TV revenue from the Rose/Sugar/Orange separate contracts:
SEC: $14M + $50M + $40M +$27.5M = $131.5M
B1G: $10M + $50M + $40M = $100M
PAC: $10M + $50M + $40M = $100M
B12: $8M + $50M + $40M= $98M
ACC: $10M + $50M +$27.5M = $87.5M

Giving a three year run for P5 conferences of:
SEC: $91.5M + $104M + $131.5M = $327M
B1G: $60M + $100M + $100M = $260M
PAC: $60M + $100M + $100M = $260M
B12: $58M + $98M + $98M = $254M
ACC: $87.5M + $60M + $87.5M = $235M

Note that this may represent a realistic breakdown for each 3 year cycle with 1 major and 1 minor exception. The major exception is that the Orange bowl slot opposite the ACC is to be split between SEC/B1G and up to 2 times with ND over the next 12 years that it is not a CFP game (so technically only 9 times). That extra $27.5M in either year 1 or 3 of the above three year run may go to the B1G or ND instead of the SEC. So lets just assume that payout flips one year to the B1G without it actually changing the number of participants in the CFP/NY6 that would change it to SEC = $299.5M and B1G to $287.5M with the most significant difference between them is the assumption that the SEC gets an extra team into the NY6 each year ($12M difference) - give just one year of the B1G getting that 3rd slot instead and now they're only $4M a part over a 3 year span.

Conclusion: So if the B12 never got a team into the CFP the next 3 years but did get 2 in to a NY6 game they would only trail the PAC by $6M and the B1G by $6M to $34.5M and the SEC by $45M to $73M they would also lead the ACC by $9M.

Now consider how they have to share it if it were only divided to each team (some conferences take an equal share as well increasing the size of the denominator):

B12: $254M / 10 = $25.4M
SEC: $327M / 14 = $23.35M (or $299.5 / 14 = $21.39M)
PAC: $260M / 12 = $21.67M
B1G: $260M / 14 = $18.57M (or $287.5M / 14 = $20.53M)
ACC: $235M / 14 = $16.78M

That is almost $9M more for each B12 team over what ACC teams will get over the next 3 years. Where this final number comes in is what the B12 is banking on - this also may be where their fellow P5 conferences don't vote to do them any favors to keep this up...

NOTE: none of this considers any other monies from collateral effects of having won a NC or been to the championship game. Yes being in the playoffs has a prestige factor that likely translates to dollars to the university but they are not as tangible to look at. Yes I get that in the long run if B12 never was represented in the playoffs or won a title that they would feel more financial pinch and potentially even go the way of the BEast in the future...

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