Management Society in Silicon Valley. He was an excellent speaker and gave many insights on the stories he had done for BYU (as well as others). Steve Young did the introduction as Jeff Benedict is currently writing his biography.

Jeff Benedict is a very engaging speaker. I'm excited to now read his book as hadn't yet. Interesting that he never intended to write about his own religion and didn't write anything about it for the first ten years of his career. Then an old publisher of his approached him about writing a book about Mormon CEO's (The Mormon Way of Doing Business--Jeff didn't come up with the title and in fact didn't like it). After that he started writing more often about Mormon athletes.

A few other interesting bits:
-Jeff did not grow up a BYU fan (his mom joined the Church when he was four, so he essentially grew up in the Church). He eventually became a fan of Steve Young who was four years his elder and also grew up in Connecticut. He also speaks very highly of those he has worked with at BYU (Van Noy, Bronco, Ziggy), but never mentioned if he is currently a fan of BYU. I'm sure as a sports writer he distances himself from labeling himself as a fan. He definitely thinks highly of certain people and aspects of BYU.
-He wasn't originally planning on talking too Bronco for The System, just Kyle Van Noy. After hearing Kyle Van Noy's story, he decided he needed to hear from the coach that gave Van Noy a second chance.
-Regarding the story of Bronco's first day on the job and LaVell coming into his office in answer to prayer and feeling insecure, Jeff originally wrote it in a very passive way. He didn't want to sound too preachy. Then his co-author that was editing Jeff's work told him he needed to make it more like "Brigham Young coming down from the mountains with the golden scriptures" (that was the co-authors words). So he had his co-author re-write it the way he thought it should be. Then they sent the book in and the publishers took that part out of the book. They thought it was Jeff trying to hold up his religion. They found out that the co-author had actually written it and both authors fought hard to keep it in the book.
-He went into a lot of detail on the Spencer Hadley write up he did for SI.com (worth another read if you want). He said it's the third most read article that SI.com has put up in terms of measuring clicks, time spent on the page, and shares on social media. Neither Jeff or Spencer were originally going to be on the bus to go to the prison that evening. Glad both of them ended up going.

If you get a chance to see him speak at some point, I'd recommend it. He could've gone on for several more hours and we would've enjoyed it.