Alumni in those markets. The alumni numbers of each school are a very small percentage of the overall market. TV contracts are driven by total number of TV/subscribers in the market. I assume it could drive up ratings, somewhat, if there was a big # of alumni in an area. But, I think it would have to be 3-4-5X more alumni in those markets than indicated.

Alumni might drive stadium attendance, but, even stadium revenues pale in comparison to TV contracts. I wish it weren't because i think BYU would represent well on the road. We always do.