Everyone in Texas seems to be getting rubbed the wrong way all the time. I do agree that this AD is self destructive. Texas was already one of the most profitable athletic departments in the country and he thinks he will take it beyond that far beyond that by alienating everyone.
One thing I do find interesting is the cost of increase plus the stipend for the right to market players. Are they paying all players that stipend in addition to the COA? That makes our stipend look pitiful. I could have read it wrong though.