Whenever we are in Utah we always take our girls to campus to stock up on gear and keep the brain-washing current. The girls are hardcore BYU fans, but they got really excited about going to BYU (still several years away) when my wife told them about meal plans. The idea of being able to buy whatever food they want without having mom and dad there looking over their shoulder really sold them on BYU. Good thing no other universities have meal plans (as far as my girls know.)