2 million+ eye balls were looking at the Utah stadium, team, MUSS, mountains, sunset, etc., many of which likely have never been to Utah.
Don't know if those eyeballs think we're "cool" or not. Odds are 50/50 in that some may and some may not, but it's still great to have those kind of numbers. Isn't that one of BYU's main purposes for the millions it's investing in tv? Exposure?
Wonder how much it costs just for a :30 ad to reach 2 million+?
Minimize as best you can, but that was great for Utah and I suspect you know it.