My old username was swish. The "secret" they had unlocked was getting the culture actually created that coaches work to create. That's what I was referring to. Getting the players to actually buy in at a very high level, believe in themselves, work that hard, and have a really high level of focus. Not implying some secret formula they had found. I guess I didn't relay that well enough.
....or I'm just a big idiot sometimes. That works as well.