Despite the arrogant stance of your coward AD Chris Hill, your fan base wants it. They want it really bad. You can't possibly tell me that playing against Colorado, Oregon State, Washington State or even Cal would bring as much energy to your stadium as playing BYU. That's just straight up false to claim that there are no positives. How about winning over local recruits?
This is more reason as to why I want to play Utah and beat Utah so badly.