I was a friend of James the Mormon or the video producer, I might wince a bit since I'd be friends with a guy that made a super weird video. Everything in it is odd.
Yes, the Maoris are odd.
Yes, the dude making a protein shake is odd.
Yes, the lady answering a phone is odd. Yes, the random clips of Sitake are odd (Especially when he and his kids are staring with stern looks at the camera).
Yes, the young couple staring with a look like their dog just got hit by a car is odd.
Yes, shooting a music video in a driveway is odd.
Not much about the video isn't odd. It makes no sense. But the song is not terrible. And I don't feel embarrassed for Sitake in any way. He's helping a kid out. And he didn't come off nerdy or dorky in the video. He might have been the only one in the video that seemed cool. Him and 2 of the three rappers (the guy in the red shirt and the bigger guy).

I see the linked post wanted to try to get people to think "oh yeah maybe Bronco isn't the only one to do weird things" because he clearly loved Bronco but I don't see this as a weird thing Sitake did at all. He was just a small part in a weirdly produced music video but Sitake doesn't come off looking weird at all. Bronco did some weird stuff and some really dorky stuff for which he deserved the mocking. I wouldn't try to use this as a "see? Sitake does stuff too" example.