In the article he wrote the following: Is saying that BYU lacks a tradition of big time football, or his he saying BYU lacks having a rich or famous promoter behind it?
"SMU has the academics. Houston has the market. UCF has the upside. Memphis has FedEx CEO Fred Smith's riches. (Timberlake's cache is being a native of both Memphis and the boy-band movement.) BYU has something largely lacking in this discussion -- a tradition of big-time football. "