interest to help them jump out of the regional media rut. They can't get other networks to pick up the PC12 channel because no one wants it much in Pacific Region and outside of that...almost no interest. So, if they want their fortunes to change on that, they need a couple of national fan bases.
UT is by far the best program they could hope to gain. OK is a close second. However, UT has the national fan base more so than OK. None of the other B12 programs have the national fan base. BYU has a better national showing than any other available program. If the PC12 were able to add UT and BYU, this could help their network.