I went to a high school that had a drill team which won the "national championship" two out of three years. I was super-impressed until one of them told me that there are literally hundreds of national championships for high school drill teams.

Though I'm sure there are fewer national championships available, I've got to assume that the same sort of thing (multiple championships) is true of dance/drill at the collegiate level. Ever since I learned that, I've been much less impressed with the Cougarettes. It's apparent that they found a competition that they can win, and so they keep going back.