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Feb 20, 2017
5:20
:06
pm
RedlandsCoug
Walk-on
Under Armour "sportswear" is the dumbest strategic move I've heard in awhile.
Apparently it's been a thing for awhile too. No wonder UA is performing so terribly. Ditch the $1500 trench coat and stick to what you know.
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RedlandsCoug
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CougieMcCougFace
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RedlandsCoug
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Sep 26, 2011
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Jan 6, 2019
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Messages
Author
Time
Under Armour "sportswear" is the dumbest strategic move I've heard in awhile.
RedlandsCoug
2/20/17 5:20pm
For me they have a branding problem
Paco
2/20/17 5:49pm
Same reason I don't buy anything from Nike. If I want to learn about an ancient
Thunder Buddy
2/20/17 6:03pm
For me, it's more the UofU association
Gustav
2/20/17 6:29pm
I think the $200 price tag for that hoodie has more to do with it.
SPgoofyft
2/21/17 10:37am
I don't understand. Isn't that how they started? They sold rash guards and
SPgoofyft
2/20/17 7:57pm
UA Sportswear is different. And it's just not a winner.
RedlandsCoug
2/20/17 8:58pm
Holy cow, $179 for sweatpants?
SPgoofyft
2/21/17 10:35am
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