I don't see it as what kind of car would you rather have instead of the Camry even though it's all you can afford. I see it more like your stuck driving a Camry, but what can we do to make it seem more like a BMW.
The answer is nothing, it will always be a Camry, and everyone will always see it as a Camry. You may be able to make it drive a little better, make the interior a little nicer, but in the end it's still a Camry, and good luck convincing people that a Camry is as good as a BMW.