CougarCrazyfromAZ, in your statement just where would you hold the cut-off, what row would become cheaper? Without knowing, I would imagine BYU completes an extensive marketing program to validate what fans are willing pay for what seats (again, I am assuming).

Just so you know our season tickets (per seat) increased more than what you are paying for your season ticket. I could take the stand that's not fair, especially considering that is on top of my Cougar Club dues. I say, for those paying Cougar Club dues we should pay less for our seats than those that don't donate...that's fair!

Obviously, I am TIC, but really over a $100? BYU is a great value compared to so many other national and even some non-national schools.

Go Cougars and fill LES!!!!!!!!!!!!!!!