"Europe snow is full of rocks and mud slides. It's not like America where they go out and make snow every night and have a thousand immigrants painstakingly comb every piste so it's ultra smooth and creamy for when Susan Sarandon slowly snowploughs down from her $23m chalet to Ugmos for her $23 morning imported bird-of-paradise chai latte, clouded with a splash of Guatamalan virgin breast milk, so full of anti-oxidants!"

As far as the ad goes, I like it. Most people who ski at Snowbird go there for the gnarly terrain, so it turns a negative for a small minority into what is a positive for Snowbird''s main customer base.