I remember that the concessions people that sold drinks in the stands walked around with trays of coke and didn't look like they were getting great sales. A BYU fan pulled him aside and suggested he come by with Sprites. To be honest they sold a lot better. I'm not ready to dismiss the Carrie Jenkins assertion that the demand wasn't there. Not that there wasn't any demand but that there might be more demand for non carbonated beverages. I'm sure there was demand but there still a lot of Mormons that don't choose to drink caffeine.