This is really cool.
I work at LDS Philanthropies, where we handle donations to church schools (including BYU Athletics). My supervisor just mentioned to me that we've had a bunch of donations this morning expressing support for the team. I haven't been on CB for awhile but I immediately came here knowing that this was the most likely source for fan engagement like that. Nice work. As usual, when CB sets their collective mind to something they make a big difference.