10 ft Yeti in it?
I grew up in the 90's watching the Mighty Ducks and seeing the showmanship the team put into the branding made it my favorite childhood team. Now the Ducks have a modern lame and boring branding and I don't recognize them anymore. Give the kids something awesome and fun.
NHL has the lowest viewership of the 4 big American sports leagues so stand out, take risks, and make it an amazing experience. The Golden Knights have it figured out.
Golden Knights built a castle. Ryan Smith should build an Everest facade.