Rewatch games you've already seen, watch highlights more than once, listen to interview after interview from coaches and players, worry over NIL and the fate of kids in their 20's, get literally mad/sad when players underperform or when coaches leave to pursue other opportunities...
Then stop bagging on anyone else for being a Taylor Swift fan. Yes, they obsess. Yes, the songs all sound the same. But almost every sports season is substantially similar to all the others.
End of rant.