potential. If the feedback from coaches and other qualified experts is that you do have the raw material (athleticism, BB IQ, size, etc.) to make a run for the NBA, college money should not be near the 1st priority. Playing where you'll get superior development, playing time, a stage where your skills will be seen, in a conference that national media covers comprehensively should be ahead of bucks.

This is true for people in other fields, too. When someone immediately comes out of college, the best dollar offer should be far from the top priority. Going to a company with a great reputation in your field where your academic knowledge will get seasoned by doing challenging things under the guidance of the best mentors is likely to pay a lot more in the long run. If you can get big bucks while you do that, go for it.

If KY turns out to have superior ability to develop players and successfully market them to the NBA, NIL will not trump that success with the smart recruits. BYU appears to be in an especially good and, maybe, unique position if KY lives up to his resume. It may take 3-5 years for it to be fully recognized, but I think each year we will move up on the recruiting boards.