Years and the return on their investment? Incredible facilities. Paying kids directly seems much more impactful that a flat screen in your locker room.
These boosters are fanatics. I doubt many are braking the bank to come up with these deals. As it’s new it might cool from ~$500k to $300k but I don’t see it completely falling out.
Schools have been getting millions in donations every year forever. Now the athletes just get a part of that.