Sodamigo is expanding on the east side soon. They won't be in competition if Swig is opening on the west side. Hope they both succeed. But I definitely disagree about location and marketing. It's right next to a Super Target in a nice area with TONS of members. Great branding and marketing is phenomenal as they partner with local businesses weekly and have tons of activities. As far as price - let's see what pricing is like when Swig comes to town. Sodamigo is definitely expensive.