I know there are lots of companies out there and the question is a hair vague.

I was just looking at a Specialized Roubaix road bike....brand new.......Shimano 105 components....$5000...........say what??

I am looking to upgrade both Mtn and road bikes over the next few years.

Any other obscure or lesser-known companies that have great value (cheaper price but still great quality)?

I currently ride a 2009 Roubaix, carbon frame, Ultegra components, clincher brakes
and an aluminum 2018 Santa Cruz TallBoy.....heavy sucker!!