This isn’t just lip service from Gordon. It’s the foundation of the team. And Gordon would admit this mindset starts with the MVP, which is rare:

“In my experience, it’s almost like a law of the universe where there’s a limit in how much you can do if you’re doing it for yourself,” Gordon says. “But if you do it for somebody outside of yourself—if you do it for the person next to you, if you do it for your family, if you do it for your brothers, your teammates—there’s no limit to what you can accomplish.”

https://www.theringer.com/nba/2024/5/14/24156480/aaron-gordon-denver-nuggets-nikola-jokic-nba-playoffs

Great article on Aaron Gordon (with a little bit of language).