the exact opposite. when i'm in the car and local sports radio starts talking utes, i turn the channel. when utes come up on the local sports broadcast, i usually hit FF...i find the efforts by the local media to put lipstick on that pig to be both obvious and boring.
the funniest was looking through the salt lake tribune and reading the headlines about ute basketball and all the effort the local hacks put in trying to make it look like this wasn't the worst utes team in the history of their BB program.