Cougarboard Demographic Profiles
- 97% male audience
- 59% of male population is between the ages of 21-34; 34% is between the ages of 35-55
- 31% have an annual household income of $100,000 or more
- 80% are business professionals, proprietors, or managers
- 43% are interested in new job/career opportunities
- 77% plan to travel for business in the next 12 months
- 83% are college graduates; 38% have a post graduate education
- 85% are married; 74% have children
- 71% own their own home
- 20% plan to buy a new home in the next 12 months
- 80% currently own investments
- 64% plan to buy stocks/mutual funds in next 18 months
- 88% access the Internet through Broadband (high-speed)
- 97% have purchased something over the Internet in the past 12 months
- 95% plan to purchase something over the Internet in the next 12 months