Mine started at $180 about two years ago , jumped up tp $220 last year, an then jumped up to $260 last month. Last year when it jumped I called the local facility and the front desk lady was able to talk to someone (corporate?) and get it to $200, but then this jump to $260. I'm overseas, and there's no way I can take action and move my stuff. I guess maybe they count on people not being able move out very easily.