This is what is done in college football these days. Especially the first week of the season when they have a ton of games on Thurs and Fri.
It’s probably difficult for fans everywhere to make it Thursday night. Probably harder at 5pm than at BYU’s game at 7. Just the way it is these days. And not just for BYU. For even last year’s national champs.
EDIT: I’m not calling out BYU fans for not going. Just saying it’s just as hard for all fans everywhere, and pretty much all teams have these Thursday night games once or twice a year.