It's like the new Toyota Supra. They are on dealers lots now between $80-100k. Once the supra fan-boys all have theirs, that price isn't sustainable. The regular shopper is going to buy the BMW Z4, that it's based on, for $60k.
Same with the gladiator. Once the die-hard Jeep Enthusiasts and extreme rock crawlers have theirs, it becomes harder to justify the inflated price of the Gladiator vs. the other mid-size trucks.