sell theirs or even many tickets throughout the season. Zag fans will buy season tickets to say, Santa Clara (or Portland or..) for pretty cheap. That allows them to purchase WCC tourney tickets through the season ticket holder benefits at SC. You can buy up to 10 tourney tickets with each season ticket. They may never attend a single SC game or maybe go to the one Zag game but it's all about the tourney access. The 9 other guys they get tourney tickets for split the cost of the season ticket and away they go. It might only be $10-20 so it's a perfectly reasonable investment. Then Vegas becomes their Mecca and the place is loaded with Zag fans many of whom are using tickets meant for fans of the other random smaller programs.