At the very least, it makes the winner more legit for the playoffs and even though they wont get in, it will expose the 4 team playoff for the sham that it is. People need to be mad and the powers that be need to feel the pressure to crown a legit champion that will not be disputed.
We aren't gonna prove that this year alone (just as UCF didn't prove it during their undefeated season), but we need to chip away at it.
The only thing better than playing Cincy would be if BYU and Cincy can both schedule ranked P5 teams instead, which seems unlikely.