the last 10 years. Many BYU fans will never forget it in their life times. About ~10 years ago I cheered as the U football team steam-rolled Alabama. I will never again cheer for any Utah athletic team in any sport. Many U fans, maybe half or 2/3, clearly demonstrated a lack of sportsmanship and outright bad faith toward BYU over the last 10 years, and it left a very strong impression amongst many BYU faithful. Sometimes you reap what you sow. Sorry your days of trying (and failing) to big time BYU are over. Enjoy going forward your continued "big timing" of USU though.