With Coug Connect you can direct your money however you want. I donate $10 a month and then sponsor additional NIL for a transfer RB - or at least I have the past couple years. We'll see if it's necessary this year.
Don't get me wrong, RBC will take your money even if you're a small donor but don't expect to tell them how to spend it. There were some issues with non revenue athletes getting better deals than FB and MBB players to start. Hopefully they've got that sorted.
CC gives access to insider info too, which is great. They have player events. I feel I get something out of it which is a lot more than I can say for cougar club.