Hancock refers to SportSource Analytics as the playoff's "outsourced, full-service sports information office."
"There's no analytics," Hancock said. "Obviously, the word analytics is in the company name, and they might be doing analytics for other clients, but not for us. There's some hangover from the BCS days of people wanting the data to be manipulated or compiled. But we wanted just raw data. That's what we asked for, and that's what they're giving us."