I'm by no means a mall aficionado and despise shopping like the next guy. But two thoughts:
1. That's already a top three shopping center in the state, behind city creek and fashion place - not in terms of volume but how nice it looks and the shops it offers. Much better than the gateway already.
2. It can't possibly be doing a ton of volume yet. The apple store was essentially empty, which would never be the case at fashion place. But the future is very bright for this area.