A key part of their recruiting. Those coaches told me this. They said their players love coming here.
A few years ago usc had a player that got it good. His teammates contacted friends of theirs at BYU who made cutouts of the player and his girlfriend. They were all over the place. The usc bench laughed all weekend and after the two yewt kickings were over that player took pictures with the student section
It is a respected crowed for energy volume and knowledge of the game