If Utah's top 15 coming into the game, the game will get plenty of attention. A BYU win almost surely puts them ranked and pumped for the tough-but-winnable slog ahead.
If there's a time to end the streak, it's when you can deflate the hopes and hype of a top 15 Utah team at the start of a season.
The only real downside is for the CB guys who have been trying to convince themselves that no one pays attention to Utah. Or that the program has no brand recognition.