The only schools who beat Utah with national TV ratings and national spotlight are the SEC and the occasional premier Big 10 schools.
Utah isn't going to beat them for a recruit anyway.
The majority of Utah head-to-head battles are within their own conference, BYU and occasionally a top tier MWC.
Those guys aren't get any better coverage than Utah right now.
If there is a slight discrepancy, a CCG berth, top 25 ranking and potential top 10 ranking will trump any of that.