- Do what it takes to acquire Dame, but keep Donovan, Rudy, JC, Joe Ingles, and Bogey.
- Rebrand!!! The brand equity in the Jazz name is relatively empty. It does little to reflect who we are. And it actually gives our Utah community a bad rep because every time anyone talks about the relevance of the Jazz name, the first thought is usually that Utah is first known for Mormons, then skiing, then recreation. I fact, selling the name back to New Orleans could pay for Lillard.
- Proposed Names:
Utah Arches
Utah Red Rocks
Utah Mountains
Utah Mountaineers
Salt Lake Snow
Utah Black Diamonds
Utah River Runners (Trout)
Utah Bison
Utah Hot Rods (Honoring the Bonneville Salt Flats racing and Hot Rod Hundley)
Bonneville Racers