Want it every year but they like playing a team in a different part of the country (appeals to their “national” brand) and they recognize not every team should be a blue blood. Most prefer it over a Rice o a USF that finds their way on the schedule.
With that said I’ve never seen anyone clamoring to go to Provo. They like areas where there are high number of alumni
But I use to live on their boards and I say very few negative things about byu