the average person just using the truck to drive around town, occasionally go up to the lake or haul some gardening dirt from Home Depot doesn't need anything more. these unibody trucks like Ridgeline and Maverick are exactly what they need.
this discussion about what's "real" or manly is the same reason many people buy a big gas-guzzling SUV with less interior space to haul their family around town when what they really need is a minivan.