Than exposure and access - what Tom Holme said are the reasons for independence. I would say there aren’t more meaningful objectives given the nature of the fanbase and BYU in general. As a result, independence is the best fit. One big upset win against Wisconsin created a lot more buzz and attention than any previous mwc championship or other regional matchups that no one saw on tv. As long as the objectives continue to be met (granted it must accompany a tradition of winning), BYU will not join a conference for football.