"So what are some things that the competition does that you can use in sales opportunities, etc. etc."

"They raised their prices recently." "Good one." (except we also raised our prices and we hit our clients every year with a 3% CPI index increase as a revenue generating tactic).

"They nickel and dime you for additional add-ons" "Another good one" (except that's literally how our competitors sell against us because while they have 2 or 3 add-ons, we have like 32 and they all cost extra.)

"They charge $400 to $1000 for implementation and ours is free." "Free implementation is an awesome one." (except that is comparing our small business product, which is free to their enterprise product. Our enterprise product costs over $10,000 in implementation fees)

I think the trainer ought to qualify the question of things we can use to sell against them that aren't also true of us.