I get it. Really, I do. You’re Ford, building what looks to be an electric Mazda CX-5, and you want people to buy it. You’re worried that because no one has ever built an electric CX-5 before, no one will buy one, either. You’re worried your electric crossover won’t stand out in the endless sea of other new electric crossovers, very few of which are actually interesting to look at unless they have Falcon Doors. But people buy Mustangs. They love Mustangs. So call it a “Mustang” and you can quit with the flop sweat over your massive investment. Except that’s incredibly craven, cynical, and condescending. I am not a fan.
