Important reason to come here.
Get Religion classes, devotional, being around people think mainly like you, finding a spouse, decent but not top tier football and good Education, (many schools also have an honor code)
Reason I say the “BYU Experience” has faded a bit is those things aren’t as important as they used to be 15 years ago. Millennials don’t value that as much. If you disagree with this then look at Church attendance in this demographic.