10. Just about any restaurant chain that was around then and is still around today
9. Customer service
8. Air travel
7. TV sit-coms
6. Contemporary pop music
5. Newly released "Star Wars" movies
4. The experience of visiting a Utah national park (particularly, Zion, Arches, and Bryce Canyon)
3. The experience of visiting a canyon area along the Wasatch Front
2. The person occupying the Oval Office
1. BYU football
BONUS ITEM: Heaps Brick Oven Pizza (this isn't a subcategory of #10 above because it wasn't a chain back then)