The first documented use was when a Grand Theft Auto trailer was released but the site it was on crashed. Someone posted Never Gonna Give You Up in response and a meme was born.
WikipediaRickrolling, alternatively rick-rolling, is a prank and an Internet meme involving an unexpected appearance of the music video for the 1987 Rick Astley song "Never Gonna Give You Up". The meme is a type of bait and switch using a disguised hyperlink that leads to the music video. The victims, believing that they are accessing some unrelated material, are said to have been "rickrolled". The meme has also extended to using the song's lyrics in unexpected places.
https://en.wikipedia.org/wiki/Rickrolling[https://en.m.wikipedia.org/wiki/Rickrolling]